Does Server Location Counts in SERPs?
Posted on : 08-06-2009 | By : Ali Abdullah | In : Google, SEO
Tags: IP location, local websites, page rank, ranking, SEO, SERP, Server
This has been regularly asked question in forums and discussions and I’m blogging about this since web services for locals would be interested to get free and easy traffic to their sites.
In the big picture Google always push high quality pages in their SERPs in response to the key of delivering quality pages to users, and as always none is certainly sure how Google algorithm work to achieve this, but when it comes to local related searches like for instance this one (hotels in Paris) the old theory says that a site will more likely show in SERPs if the query talks about a location AND the site has the same Country Code Top Level Domain (CCTLD for short).
It doesn’t takes much time to figure out that the old theory is true and sites with high pr, link popularity and CCTLD will add quality to local searches but google has gone far more than that by giving a value to the site host location based on the server IP address.
Watch google Matt Cutts (Head of Google’s Webspam Team) on youtube Google Webmasters Channel answering this critical question.
Does it ring a bell?
